melville
melville
melville
melville
melville
melville
melville

T (+49) 89 189 27 91 10

Solvo, urban backpack
Solvo, urban backpack
Solvo, urban backpack
Solvo, urban backpack
Play
Play
Solvo, urban backpack
Solvo, urban backpack
Play
Play
Play
Play
Solvo, urban backpack
Solvo, urban backpack
Play
Play

Camelbak - Solvo, urban backpack
Product launch, social media

Konzept, Kreation und Produktion von vier Filmen in den Bike-Metropolen München, Kopenhagen, Paris und London für eine Social Media Kampagne. Anschaulich werden die Produktvorteile und Lifestyle-Attribute des ersten urbanen Produkts von Camelbak aufgezeigt. Dazu eine wiederaufladbare Audio/Video-Karte, Print Motive für Anzeigen und Messe, sowie Verkaufs-Displays.

Photography: Daniel Sommer, Ralf Bernert, Esther Suave, Horst A. Friedrichs

The Solvo by Camelbak carries everything a modern "Loha" should - laptop, iPad and mobile phone as well as the corresponding cables and charger, including a refillable CamelBak bottle. For Solvo Melville designed the Solvo communication concept for social media that consisted of four films.  Additionally, an audio/video card was created for the sales force.

related cases